Your next project shouldn’t depend on the last one ending.
When you’re deep in a project, BD goes quiet. Ida keeps the next conversation moving while you’re focused on the current one.
Recognise this?
The cycle most businesses live in
You win a great project and pour everything into it. But while you’re heads-down, nobody’s having BD conversations. The project ends, there’s a gap, and you scramble — coffees, LinkedIn, chasing old contacts. Something lands eventually, and the cycle starts again.
Pipeline activity
No active conversationsWhat it looks like when someone’s on it
While you’re delivering, someone is watching for the signals that matter — planning approvals, new appointments, funding rounds. They’re keeping your name in the right conversations and warming relationships across your network. When you’re ready, the next opportunity is already forming.
Pipeline activity
Active conversationsHow it works
Simple, and it stays out of your way
Define the work you're after
We map out the sectors, geographies, and types of clients that match where your business is headed — then the system finds the right people.
Target Project Profile
Sector
Geography
Budget range
£500k – £5m fit-out
We keep conversations going
Warm, relevant outreach that sounds like you — not a sales pitch. We build relationships on your behalf while you're busy delivering.
Outreach draft
Ready to sendRe: Your Clerkenwell project
Hi Sarah, I noticed your practice’s work on the Turnmill Building — the material palette is...
Regular check-ins on your terms
Weekly, fortnightly, or monthly — you stay across everything without it taking over your week.
Today
New planning application — residential, Clerkenwell
Re-engage James Chen — 14 days since last contact
Intro call with Sarah at Bloom Architects — 2pm
You take the meeting
When the timing's right and someone wants to talk, you walk into the room. Fees, pitches, and chemistry — that's all you.
Meeting brief
Today, 2pmSarah Chen
Director, Bloom Architects
Context
Clerkenwell mixed-use · £3.2m fit-out · TPP score 0.82
Talking points
- •Their Turnmill Building project — material palette
- •Shared connection via Marcus at Hawkins\Brown
- •Ask about programme timeline for fit-out
What we are — and what we’re not
We’re not adding to your to-do list. We’re taking BD off it.
We are not
- A tool you have to learn
- Something that expects you to find time for BD
- Cold sales pitches on your behalf
We are
- Continuous monitoring of the signals that lead to work
- Warm, tasteful outreach that sounds like you
- Your whole network kept warm — not just active pursuits
Pricing
Three ways to work together
All plans include continuous monitoring, outreach execution, and regular check-ins.
Core Engine
Best for businesses that want consistency without high-touch support.
- 1× 60-min call per month
- Continuous monitoring + signal-triggered recommendations
- Light outreach execution
- Slack/email support (48h response)
- Monthly pipeline summary
Active Growth
Best for businesses that want momentum and structured pursuit.
- 2× 60-min calls per month (fortnightly)
- Continuous monitoring + moderate outreach volume
- Active opportunity tracking and follow-ups
- Slack/email support (48h response)
- Fortnightly priority plan
Growth Partner
Best for businesses actively pursuing growth with weekly steering.
- 1× 60-min call per week
- Continuous monitoring + higher outreach intensity
- Pursuit shaping and active pipeline management
- Slack/email support (48h response, prioritised)
- Weekly progress + next actions
Built for the interiors industry. Nobody else.
Ida exists because we’ve done BD across the interiors sector and seen the same pattern everywhere — brilliant at the work, stretched too thin to keep the pipeline warm. Every workflow, every template, every outreach cadence comes from years inside the industry, not a generic playbook.
Let’s make sure the work keeps coming.
Book a 20-minute intro call to see if Ida is the right fit for your business.